|
(Sizes shown in inches followed by [pica measurements in brackets])
| Page trim size |
8" [48p] |
10" [60p] |
| Page Bleed size |
8-1/2" [51p6] |
10-1/2" [63] |
|
Ad Size
|
Width
|
Height
|
|
Full Page (standard live image size)
|
7-1/16" [42p6]
|
8-7/8" [53p6]
|
|
Full Page (Max live image size)
|
7-1/2" [45p]
|
9-1/2" [57p]
|
|
Full Page (bleed--1/4" added to each trim edge)
|
8-1/2" [51p6]
|
10-1/2" [63p]
|
|
1/2 Island
|
4-5/8" [28p]
|
6-1/2" [39p]
|
|
1/2 Horizontal
|
7-1/16" [42p6]
|
4-5/16" [26p]
|
|
1/3 Vertical
|
2-1/4" [13p6]
|
8-7/8" [53p6]
|
|
1/3 Horizontal
|
7-1/16" [42p6]
|
2-7/8" [17p]
|
|
1/3 Square
|
4-5/8" [28p]
|
4-5/16" [26p]
|
AD SPECIFICATIONS and ACCEPTABLE FILE FORMATS
Ads must be created in a professional publications software program such as: Adobe Indesign, Quark Xpress, Adobe Illustrator, or Adobe Photoshop.
• Press-ready PDF (preferred)
PDFs created from Word, WordPerfect, Excel, PowerPoint, or similar programs will not reproduce properly for publication printing. Whether your PDF conversion process is integrated into your graphics software or is created separately, the file must be a high-resolution PDF. Depending on the process you use, select “Press” or “Press Ready” and check the options to make sure “crop marks,” “registration marks,” and “bleed” are included in your PDF output.
• Native Files
Adobe Illustrator or Adobe Photoshop files are accepted from both Macintosh and PC platforms. Convert all colors to CMYK or grayscale and delete unused colors from your file. Include all fonts and images, and a spec sheet or report listing the version of software used.
• High-resolution TIFF or EPS
Ads may also be submitted as high-resolution (300 dpi) tiffs or eps files created to size and in CMYK colors.
• Acceptance
Ads submitted as film or in formats not specified above may be refused at the discretion of the publisher or will incur an additional processing fee to cover the cost of conversion.
FONTS, IMAGES, TRIM, and BLEEDS
Do not place “live matter” closer than 1/4 inch from the trim edge of your document. Allow 1/4-inch bleed beyond the trim edge.
Fonts should be PostScript Type 1 or Open Type fonts.
Linked images (photos, logos, etc.) must be supplied in TIFF or EPS formats. Photo image resolution of 300 dpi at reproduced size is required. Convert all color images to CMYK. RGB colors are not acceptable. Black and white ads should be saved as grayscale files. Total color density should not exceed 300 percent.
COPY AND CONTRACT REGULATIONS
• First-time advertisers are required to pay in advance to establish credit.
• Established accounts—net 30 days.
• A 2 percent per month service charge on all accounts over 30 days.
• Cancellations must be in writing before closing date and are not accepted on cover contracts. Failure to notify will result in full cost of insertion.
Publisher reserves the right to reject any ad not in keeping with the publication’s standards. Publisher reserves the right to reject faulty or improperly prepared materials. Publisher is not responsible for any claims made by advertisers.
The liability of the publisher for any error for which it may be held legally responsible will not exceed the cost of the space ordered.
The publisher assumes no liability for errors in the typesetting of copy changes or key numbers and will not be held liable for any loss of income or profits or any consequential damages as a result of such errors.
SHIPPING
Files may be e-mailed or sent on CD, DVD, or Zip disk. Large files should be compressed using a commercially available program (e.g., DropStuff or Zipit) for e-mailing. For large files that cannot transfer via e-mail, contact the editor (advertising@roa.org) for instructions on transferring the material.
E-mail files to: advertising@roa.org
Mail materials to:
Advertising
Reserve Officers Association
One Constitution Avenue NE
Washington DC 20002-5618
 Back to Top
|
